About Aveda


Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

– Horst Rechelbacher, Founder

Aveda was born in 1978 with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities.

Aveda uses green ingredients in all of their products whenever possible.

  • Naturally derived (more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source).

  • Certified organic.

  • Sourced from sustainable or renewable plant-based origins, and does not negatively impact the ecosystems from which they are sourced.


Allure Magazine's renowned Best of Beauty Awards is one of the most prestigious and influential awards in the beauty industry. Each year, Allure editors and readers honor the market's top beauty products and breakthroughs in a total of 35 categories.